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Client: Blizzard

Role: Copywriter

Ask: Create a memorable pop-up experience to celebrate the release of Burning Crusade Classic.  

Concept: Celebrate the release of WoW Burning Crusade Classic with a delivery-only restaurant.

Background: To help launch Burning Crusade Classic, Blizzard has teamed up with DoorDash for a delivery-only culinary experience. A Taste of Azeroth gives the burning legion of World of Warcaft a chance to try food featured in the game. The menu is inspired by recipes from the Burning Crusade expansion, in addition to some actual recipes from the game.

Tease

A tease for the collaboration. Hardcore WoW players will remember “You are not prepared!” from the opening cinematic of Burning Crusade.

Announcement

Web

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Meal Kit

To get the fans further involved, Blizzard has packaged handpicked ingredients and recipes for one lucky fans to cook at home.

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If you’re sad this doesn’t exist, don’t be! Chelsea Monroe-Cassel has written not one, but TWO World of Warcraft themed cookbooks!