Client: Insomniac Games
Ask: Get Spider-Man fans to support small businesses in Harlem.
Concept: Encourage fans to support small businesses in Harlem through recommendations from their friendly neighborhood Spider-Man.
Role: Copywriter
Tease
Launch
Social
Reviews written by Miles Morales, posted to participating businesses' actual Yelp pages. Miles' personal Yelp account acts as a hub for fans to discover which businesses are participating.