Client: Playstation

Idea: Where would any of us be without our Moms? Especially those of us who begged them to buy them $60 games only to return those games days later. Playstation wants to celebrate Mother’s Day and the women who have helped shaped generations of gamers.

Role: Copywriter

OOH

Twitch Tournament

On Mother’s Day, famous streamers will coach their Moms in a 6v6 tournament that will be streamed on Twitch.

Reserve A Game, Reserve A Spot At Dinner

Leading up to Mother’s Day, whenever you preorder a game through the Playstation store, you’ll also have the option of making dinner reservations at a local restaurant for Mother’s Day.

Proud Mother Bumper Stickers

We’ve all seen those “Proud Parent of Someone Who Graduated Honor Roll” bumper stickers. Academic success? Boring! Let your Mom brag about your gaming accomplishments with these exclusive Playstation themed bumper stickers.