UX Writing

Feature 1

Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.

Brief: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.

Feature 2

Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.

Challenge: Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.

Feature 3

Write a helpful error message to let a user know the username she’s chosen is taken.

Scenario: The user is a casual music fan and (on occasion) goes to live concerts. They have a music player app on their phone.  

Challenge: Tell the user that one of their favorite bands is playing live in their town. How would you compel them to want to go?